VIAGRA
No dick jokes. That was the brief. So, not to overlook the obvious, we appealed to mature men with a more mature approach: A mixture of logic and ego. Most men are mechanically inclined. Which led us to ask, why not treat erectile dysfunction like any other maintenance or repair issue?
YOU HAVE A SPARE TIRE IN YOUR CAR. YOU HAVE A SECOND CHARGER FOR YOUR SMARTPHONE. YOU HAVE EXTRA BUTTONS ON YOUR SHIRT. YOU HAVE A PLAN FOR EVERYTHING.
